My friend Dan Edwards is probably tired of me mentioning this, but it’s one of those things in life that strikes a chord and you can’t help but smile when you think about it.
What am I talking about? A pile of snow.
But this isn’t just ANY pile of snow. This is an annual attraction that guests can enjoy – during the Summer! What, what?
Yes. At Breckenridge in Colorado, they expectedly get a lot of snow over the Winter. What you might not expect is that if you gather up a bunch of that snow in the Spring and make a big pile, it’ll last almost all Summer. That’s what the team at Breck did, and now guests get to experience a really unique “Summer” attraction. I don’t know why, but I LOVE THIS!
Maybe it’s the ingenuity, or the unique ‘wow’ factor… I can’t quite put my finger on why I think this is so cool, but I do!
To hear the expert talk more about the snow mound, check out AttractionPros Episode 88 with Dan Edwards. We start chatting about the snow mound at the 27:30 mark. AttractionPros Podcast – Dan Edwards
So were’s the challenge, you ask? The snow mound was a result of listening to guests, putting on your creative thinking cap and doing something out of ordinary. We’re all looking for ways to improve our business or our own performance, so my challenge to you is: what is YOUR snow mound?
Here are some questions to get you thinking:
- What is something that your guests or team have been asking for or talking about that you haven’t done anything about yet?
- What resource do you have (like snow) that is already available and could potentially be used in a different way?
- What “this’ll never work” idea have you been harboring, too afraid to suggest or try?
If Breck can turn the accumulation of precipitation in the form of ice crystals into a Summer attraction, your idea is worth exploring!
Would love to hear what you’re thinking! If you need help getting started or flushing out the details, let me know. I love this stuff!!
Thanks for reading and accepting the snow mound challenge!
Thinking of doing a book club with your team? Bulk discounts available!