The age of access

If you have been reading the blog for awhile, you have probably heard me mention Anthony Melchiorri (@AnthonyHotels) of Hotel Impossible. He does a great job of helping hotel managers and owners turn their business around.

And I’ve talked to him. :o)

Well, I’ve tweeted to him and he’s replied. I may be showing my age here, but I thought it was cool to interact with someone who is on TV.  Growing up in the 70’s and 80’s, not only was this not the norm, it was downright rare.

But now, access to anyone at anytime is right there for the taking. Social media has created a connection between celebrities, companies and anyone with a Facebook or Twitter account. From a marketing standpoint, this helps create loyalty and relationships that traditional marketing can’t touch. It creates a transparency that many consumers crave so they can really feel good about doing business with a particular company.

From a leadership standpoint, this transparency can also help build loyalty and trust among your staff.  But there could also be a downside.

One of the mantras I heard as a young leader was to not go out after work (especially to parties) with your employees. It is possible to learn things you don’t want to know, and too much “transparency” in this case can really blur the line between friend and leader, which could undermine your authority.

Today, being connected to your employees via social media can provide the same access. Is this what you want? Are your employees expecting it?

Do you think your employees are expecting the same access to you that they have with other brands and companies? If so, how and where do you draw the line to maintain the integrity of the leader/employee relationship?

I don’t know that there is one clear-cut answer to this.  I would love to hear your thoughts on how you are handling it.

Thanks for reading!

Matt

Now is the time to start thinking about midseason burnout – don’t let this phenomenon plague your staff this season.  Book Matt to bring his Myth of Midseason Burnout program to your facility this spring! (The program has already gotten high praise from audiences at WWA, IAAPA, and AIMS!)